![]() Marketing Mix, Buyer Value, Buyer Satisfaction, KPR house, SEM. With probability = 0,000 (p <0.05) marketing mix to buyer satisfaction obtained CR = 3.973, and CR = 7.791 to the value of the buyer Keywords: And the variable buyer value can mediate the marketing mix and buyer satisfaction variables. This study uses the Standard Equation Model (SEM).Įstimation results show that the marketing mix variable and buyer value positively and significantly affect buyer satisfaction. The data source used is primary data by distributing questionnaires to subsidized housing mortgage buyers. This study also aims to determine whether the variable buyer value can mediate between the marketing mix and buyer satisfaction. This study analyzes whether the 7p marketing mix variable (product, price, location, promotion, physical evidence, people, and Process) on buyer satisfaction and buyer value. Ikram Gifari, Mahrinasari MS, Dorothy Rouly, "The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables," SSRG International Journal of Economics and Management Studies, vol. ![]()
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